Pinterest Obsessed

It’s simple…I AM OBSESSED WITH PINTEREST! Not in a creepy obsessed kind of way, because it is just a website, but obsessed in a sense that I’m on it at least 3 times a day, every single day. It’s the place where I can get ideas that I would have never come up with myself. From interior design, to cooking ideas for dinner, to what to wear to work tomorrow, there is an endless stream of ideas to take from. Here’s some of my favorite Pins of the day! Happy Friday!

Great spring look–it’s right around the corner. YES PLEASE!

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Dinner idea? I think so!

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Spain! Take me!

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Home Runs & Goals With Sports Campaigns

Football, hockey, basketball, baseball. We watch sports like it is the only thing in the world that matters. From die hard fans, to the occasional channel surfers, sports is at the heart of Americans. Game time brings people together. Marketers are fully immersed in this reality and are finding themselves pushed creatively to present sports fans with new and engaging campaigns constantly, especially at the peak of the sports seasons. With the kick off of baseball season and the Stanley Cup Playoffs, my 2 favorite times of the year, I thought it’d be a good idea to take a closer look at some of the current and most successful marketing and social media tactics being utilized.

MLB-Always Epic

The MLB, in an effort to lure in young fans, under the creative direction of Hill, Holliday, Connors, Cosmopulos (part of the Interpublic Group) has coined the phrase “Always Epic”, replacing the old theme “Beyond Baseball” for this new round of marketing tactics. The previous campaign was noted for its traditionall use of media and marketing tactics, but this new campaign will tap into social and digital media in the hopes to appeal to the younger crowd.

So why take a sport that prides itself on being an American tradition and change it’s entire image to appeal to younger Americans? Well, this is just my opinion, but when I go to a baseball game (I’m 22 years old) I go with a big group of my friends and we go to kick back a few beers, scarf down some hot dogs, enjoy the sunshine and hang out with our friends. When you look around at a game, a good amount of the fan base is just like me and my friends. Tickets are a decent price for a typical home game and it’s summertime…of course the MLB is going to attract a young crowd looking for something fun to do on a warm summer night. It makes perfect sense for the MLB to change up their target audience for this new campaign.

What does this new campaign have to offer? Well, for starters it is going to take on a whole new look. Where the old spots featured videos of a glimpse into real action games and celebrated the traditions and charm of the long lasting American tradition, the “Always Epic” theme will play off humorous vignettes of today’s most popular players. Fans will also be invited to visit the campaigns microsite ,and tweet your thoughts about the campaign and during the games using with the #MLBAlwaysEpic hashtag.

In an extended attempt to make baseball seem cool and appealing to younger fans, and incorporate social media, the MLB network has created the MLB Fan Cave, which will share the thoughts of fans through twitter @MLBFanCave, an active blog, and through Facebook, video clips, and appearances on the MLB network.

NHL—It’s Stanley Time!

It’s that time of year again where hockey fans alike put on their most intense game face and fully commit to every second of every game. Yes, that’s right. It’s the 2011 Stanley Cup Playoffs. The “History Will Be Made” campaign, in collaboration with Young & Rubicam, proved to be highly successful last year, drawing in more than 302 million viewers for the Stanley Cup Playoffs, is back!

The campaign has kicked it up a knotch, as the NHL and NBC Sports Group have joined forces to extend the campaign across tv, print, radio, digital/social media for NBC, NHL and Versus, online, in arena, in store, and mobile platforms. The campaign, back and even better then last year, hopes to drive audience viewership and connect fans with the players on an emotional level. The hope is that this will inspire fans of all ages to post their own versions of the TV generated spots on YouTube and initiate social media conversation.  As an avid hockey fan (GO RED WINGS) I can relate to intense and emotion filled reality of the playoffs.  Like last year, fans will be urged to download the original music composed for the campaign from the NHLs Facebook fan page. Fans can also chose from 63 of the greatest moments in NFL playoff history, matched up head to head in an interactive bracket, and vote for their favorite on the NHLs microsite, History vs. History. ..perhaps first playoff hat trick of Wayne Gretzky’s career?

The first 2 spots, “Mess” and “Wish” already debuted in March and an additional 20 spots launches yesterday with the start of the playoffs.

 

Sports sure know how to create some great ads.

GO TIGERS. GO WINGS  ❤

Tigers LogoWings Logo

Confessions of the Newbie

So in my last post I talked about how I was about to start a new job, in a totally opposite industry from what I was working in before. I’ve been with my new gig for about a week now and WOW has it been quite the experience. From college professors and career fair speakers, I’ve been told time and time again that the advertising industry was a fast one, but now that I’m actually working in it I KNOW it’s fast…like really really fast. I’ve loaded my brain with so much information this past week that I feel like it might pop at any minute. Luckily I’m a great note taker.

I’m all about lending a helping hand to new or soon to be college grads, especially my fellow MSU Spartans, about what it’s like working in the real world after graduation. I know I could have used more advice, especially about how the advertising world works. Although I’ve only been here for a little over a week, I think I already have a pretty good feel for how the whole agency business works and I’d like to share a few tips for those of you out there looking to pursue a brand new job in advertising.

Career Sign

1.  Ask to meet people in the agency. You will meet so many people and you’ll want to remember who is who. Write it all down! From the account and creative teams to print production, you will need to establish a good relationship with them because first of all, they are much higher up on the ladder then you and you are there to work for them as they work to please the client and secondly, like I said you will most likely start out on the bottom of the food chain, so you want to establish relationships with everyone you work with. Learning who does what in your agency and being able to talk with them and learn from them is a great way to gain insight and open the door to an array of opportunities down the road. The ad world is all about who you know.

2. Bring a note pad. Whether you are writing down the names of the people you meet or helpful tid bits about the client or agency you’ve picked up during your first few days, taking notes is absolutely crucial. I have half a note pad already filled with notes. It’s probably a good idea to then type up and organize your notes when you have some free time. This goes with any job.

3. Ask Questions. Be willing to learn! I’ll admit that sometimes I like to think I’m always right so I’ll avoid asking questions to clarify things. When you are starting a new job, any job, but especially in advertising where if you do something wrong it could cause a MAJOR problem, you need to ask questions. Don’t assume you know the answer. I’ve learned in the week I’ve been here that there is a very specific way to carry out each project. If one step is missed it can really mess up the process.

4. If you can’t be organized, advertising is NOT for you! This week I already have 2 huge projects going on at once. I had to catch on fast and be able to keep track of everything at once. This requires some pretty good organizational skills and the ability to multitask. Trust me, when there’s a Friday 6 pm deadline and you are trying to get a project through it’s final stages, the last thing you want to have happen is misplace something or mix up your projects. You need to develop a system that works for you…and fast!

5. Don’t let the stress get to you. I’ve been having a tough time with this one. My life isn’t 9-5 anymore. When you work at an agency with highly active accounts you will be working till 11, 12, 1 am sometimes even. This has been a huge adjustment for me, and I’ve been having some trouble at times getting used to it considering I’m used to a 10 pm bedtime. There are times when everyone around you will be in a state of panic. Just breathe, keep your cool, and do your best to work with the panic. Offer to help and find out everything you can do in order to aid in moving things along smoothly and efficiently.

6.  Learn to love coffee. That’s pretty self explanatory. There’s no time to be tired on the job

7.  Help and ask for help. People in any work environment want you to succeed because in the long run it’s all about the client. Don’t be afraid to ask questions or ask for help if you are in over your head. Some projects will be slower than others so ask if you can help out someone else if you find yourself having some down time.

8.  Have fun. It’s pretty cool to see the ads you see on tv or on billboards take shape. There are a lot of fun things happening around the agencies as well, from theme parties to bar nights after work with your co-workers. When everyone isn’t running around trying to get a project out to print, it’s a cool environment.

Well that’s all for now. Hope this helps all you soon to be grads looking to take on the advertising world.

A New Wave…time for a change

The past 2 weeks have been a whirlwind for me…both exciting, yet stressful at the same time. Have you ever had a moment in your life…a day, or perhaps one of those weeks or months, where so much happens all at the exact same time that you feel you either want to escape to a tropical island where no one can find you or just throw your arms up and scream it all out? Well that was my month of March…but in a good way.

So here’s the deal…I was presented with the opportunity to join a large, worldwide advertising agency. I went to MSU for advertising/marketing and design and if you asked me what I want to be doing in five years I’d say, without a doubt, something in advertising. SO basically, this was my chance to start building, what I hope to be, a successful career in the industry.

If this is something I want to be doing, then why was I so stressed out about making this decision? Well, because it came down to the question of “I’m happy where I’m at so is it worth the risk to give up my comfortable, current job?” or “Am I willing to take this risk to do what I love?” It all came down to risk. But then again, what kind of life will you lead and what kind of opportunities will you pass up if you don’t take a risk once in awhile. Some of the most successful people in history would have never been able to achieve anything great without taking some risks once in awhile.

After a week of debating and second guessing myself at all hours of the day as to whether I was making the right decision or not, I went with my gut feeling. Advertising is what I WANT to do and I was given this opportunity NOW, so I HAVE to go for it! Want, Now, Have…the key components that helped me make this life changing decision. If you want something in life you have to go for it the moment it happens. You have to take that risk to get to where you want to be in life.

I was lucky and privileged to have been given the opportunity to work as a corporate buyer for my previous company right out of college. I will forever be grateful for the lessons I learned and experiences I was given as well as the amazing and intelligent people I was able to work with and learn from. It was the stepping stone I needed to get to where I am about to go in a few short days. I am excited to take this next step in my life and career and look forward to all the opportunities that will be coming my way. Yes, I’m nervous and a bit scared, but like I said, life is all about the risk.

When a new wave comes your way, ride it!

Building a Home for Hip Hop

So I’m not a huge hip hop fan, but I came across this online video ad. Thanks to the creative efforts of Global Hue, this short video features a classical music conductor, lost in the urban streets of the Big Apple, only to find his way and break out into a crazy hip hop musical masterpiece. Made in honor of of the talented world of hip hop, this ad for the National Museum of Hip Hop definitely does a great job at impacting the viewer with it’s straight forward tag line “Help build a home for the classics of hip hop.” I thought it was a creative approach to online video advertising. What do you think?

Social Media in 10

So you are, let’s say, a small business owner and with all the new social media buzz circling around, you decide it’s about time you implement a social media plan. It can be hard, as a small business without the budget to bring in the social media experts, to figure out the do’s and don’ts of setting a plan in place.  What social networks should you tap into? What tactics should you explore? What should you avoid? All these questions need answers before you can plan and execute a successful social media campaign.  If it were as easy as making a Facebook page and Tweeting, then anyone could do it.

Social Media

I’m going to break it down into 10 tid bits of advice to take into consideration when tackling your first social media plan.

1.     STRATEGY: Define your objectives & establish your goals: Every good plan starts off with a strategy.  Write out a clear purpose for your social media plan and clearly articulate your purpose and vision.

2.     TEAM: Even if you’re a small, local business, you cant possible manage an entire social media plan by yourself. Delegate a few other people to help manage your plan. Identify who does what, clearly, so nothing in the upkeep of your social media presence goes over looked. Social media isn’t something you can learn over night so invest in the proper resources for additional training on the subject. Attend workshops and conferences, listen to podcasts (so helpful) read blogs by the pros.

3.     LISTEN! If you are going to have a social media plan you NEED to know how to listen to your audience. Where are your customers?  How are they engaging with each other and brands online?  How do they want to be involved with brands? Your first instinct may lead you to an answer like “Well, they are obviously all on Facebook.” WRONG. Take the time to do your research.

4.     FOCUS: If your social media plan stretches across 10 different social media platforms, chances are you are going to have a very touch time keeping track of everything. Once you figure out where your audience is, concentrate on creating a strong presence there. Prioritize what areas of social media are most important to your brand and focus on those. A strong social media plan isn’t necessarily one that integrates every single platform from Facebook to Flickr…its one that picks a few platforms and excels at utilizing them.

5.     THEME: If your social media plan is going to tap into, for example, Facebook, Twitter and Youtube, then make sure the 3 relate to each other in some way.  The worst social plans are the ones that are so jumbled and busy that they forget to carry a common theme centered around the brand’s message. WWE did an excellent job of this with their “Stand Up For W” campaign. Everything their audience could, from uploading videos on Youtube voicing your support, to making “I’m Standing Up for WWE” their Facebook status, tied in together in supporting their “Support for WWE” theme.  Create a story and create a voice for your brand.

6.     COMMUNICATION: I’ve talked about this before in a previous post, but communication is key! Once you have your social media plan up and running, you MUST establish a relationship with your followers. This is like the follow up step to Listening. Once you know where your audience is and what they want, start to involve them in your brand. Let them know you are listening to them by tweeting back or following up to their comments or suggestions on facebook.

7.     LINK: Make sure to link everything together. A person browsing your Facebook page should also be able to get to your Twitter, YouTube channel, Linkedln, Website etc…Consider creating a landing page. Here’s a great article on Copyblogger article outlining the basics of a landing page.

8.     SEO OPTIMIZATION: Make sure your website is optimized for online and mobile browsing. Make sure each page has a share button (Facebook Like, Twitter tweet this, Digg etc) and make sure each page is optimized with the right tags and met tags. Optimize your site with keywords (Google Keywords is a great tool to help with this). Make sure the links to your social media profiles are clearly displayed. YOU need to be in control of your own online presence. Get informed! Check out the Google Webmaster Blog for some great SEO tips.

9.     METRICS: Define the metrics you will use to measure your social media success. You need to have a way to measure your plan’s success and failures so you can adjust accordingly.  You can use Google Alerts to monitor search terms. Use site analytics to measure where your traffic is coming from and Klout is great for monitoring your Twitter influence.

10. GO FOR IT!!! Social media takes work, attention, patience, and the willingness to put the time and resources into your plan to achieve success. Once you have your plan defined and your platforms up and running, a social media plan can prove to be extremely beneficial.

 

 

 

Traffic Lights Gone Wild!

 

Compliments of Web Urbanist, I cam across these awesome photos of some extremely creative and modern traffic light designs. It’s amazing how you can take something so plain and familiar, that we see every single day and probably wouldn’t think of in a creative light, and with a little tweaking and creativity can transform it into something original.   Take a look at these traffic light makeovers.

Traffic Light

Traffic Lights

Traffic Lights

Advice From a Post-Grad (9 months & Counting)…

Yesterday I received an email from a former MSU professor for one of the advertising design courses I took as part of my Design Specialization. She basically started off this email bold and to the point, asking me “What advice do you have for 2011 grads and what do you wish you knew prior to graduating that would have changed your job search?” Wow, what a question to ask a 22 year old recent college grad whose still trying to adjust to the post college life of not being able to sleep in past noon and eat pizza 3 meals a day. That question really got me thinking about everything that’s has taken since I left the land of green and white last May. She then asked if I could come up some evening a speak to her evening class  and give her students some advice and insight into life after MSU.  I’m not quite sure where to start since so much has happened since May 6, 2010, but here’s what I’ve come up with so far…

Since Graduation:

Around this time last year, I was frantically revising my resume, preparing a portfolio, attending job fairs and networking events at every chance I could get. I was literally applying to every job at every company in my field that I could think of…big or small, local, or thousands of miles away. Well, boy was I in for a reality check. Not only was unfortunate to graduate at one of the worst times in our economy, when jobs were scarce and the ones available had thousands of applicants competing for one spot, but a lot of companies weren’t even hiring full time. It was just a bad time all around for finding a job.

What I Didn’t Know, But Wish I Did

  • The chance of landing your dream job with your first application, first resume submission, and first interview is probably NOT GOING TO HAPPEN (and if it does I need to know your secret)! It’s tough out there and yes, my parents, industry professionals, and professors told me and my peers this, but of course I didn’t really believe them. Well, they were right.
  • You need to start standing out now—Brand Yourself. Being an advertising student I knew I needed a portfolio if I wanted to go into design, and writing samples if I wanted to copywriting and a social media presence if I wanted to go into media planning, but I started building up all of that too late. From the moment you lock in your major you NEED to start branding yourself and networking…no matter what major you’re in. Learn the industry. Know the big players and the big news. Go to every career fair, networking event and speaker conference you can. Join clubs and organizations, get on E-boards, volunteer, produce writing and design samples, and keep all your projects, papers, research etc to use as a demonstration of your abilities. You need to make sure you stand out. Take any and every opportunity you can to network and get your foot in the door.
  • Learn how to write a great resume and cover letter. This is so important. As graduation nears, like myself, you’ll want to just apply for every job in your field you can find. Before sending out handfuls of resumes and cover letters, make sure you know how to construct one. I took my resume to critiques several times before I finally got any sort of positive feedback. No one likes their work to comes back all marked up in red pen, but trust me it’s worth it for the sake of your resume and future job. A great resume = JOB! Now a cover letter is another story. Make sure you know all the do’s and don’ts. My first few cover letters were a disaster now that I look back on them.

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My Advice to Soon-to-Be Grads

  • The job market is slowly, but surely starting to look more promising, but jobs are still scarce or highly competitive. Look at every opportunity that comes your way and don’t rule anything out, even if the opportunity is for a job that is totally unrelated to your degree. You never know where an opportunity now can take you in the future. It’s all about keeping an open mind, a positive outlook and being grateful for any opportunity you can get.
  • Whatever job you land, make sure you do your best to be good at it. Being bitter or constantly complaining about how you aren’t doing what you want to be doing won’t get you anywhere. Learn your job and do it well! I don’t know if I can say this or not, but I graduated with an Advertising and design degree, but currently I’m a corporate buyer. Of course I’m not doing what I thought I’d be doing, but I am doing my best to learn the industry I am currently in and putting 110% into doing my job successfully.
  • Don’t give up on doing what you love. If you’re stuck in some entry level office assistant job for the time being, but you love to write and design then keep doing it! Keep writing and contributing to your portfolio in your free time, attend weekend classes to build up your skills, check out local industry events/conferences (they are usually open to anyone whose interested). When an opportunity you want does come your way you’re ready and have current work to show.  Employers love to see that you still made the time and put in the extra effort to build up your knowledge and skills in what you’re really passionate about. It shows character and motivation and pins you as a go-getter. Just because you aren’t doing what you think you should be doing now doesn’t mean you won’t be in the future.

This is all just my personal opinion from the experiences I had leading up to graduation, during my crazy job hunt, and my life since leaving MSU. I’ve faced a lot of challenges and had some tough decisions to make, but I think my experiences have really taught me a lot about the kind of person I am and have showed me that with some extra work and motivation I am capable of accomplishing anything. Wonderful opportunities will continue to come my way, and your way…It’s all a matter of time, patience, and determination.

Tweeting, Facebooking, Blogging, Networking Your Way to a Job

The other day I was browsing through Twitter when I came across a Tweet (of course now I can’t remember who Tweeted it) asking “Have you gotten a job through social media? If so, share your success story.”  Sounds a little unlikely right? With unemployment still lingering at 9% jobs are either extremely difficult to come across OR you’re competing against 2000 other applicants for the position. Thousands of companies are utilizing social media and tools can be useful in scoping out these job opportunities, connecting to companies/recruiters, and branding yourself.

THE Professional Network: Linkedln

Linkedln is, by far, the best professional social network out there. From it’s easy to navigate interface, to its networking capabilities, Linkedln is a wonderful source for any job seeker to take advantage of. Users are able to create a profile highlighting current and past job experiences, educational background, interests, skills, personal and professional achievements, link to their websites, blogs, or other social media profiles through the home page, and upload a resume. There’s even a place for recommendations from past or current employers and I highly recommend asking for at least one recommendation. Users can also search companies and people to follow. By following a company, you can network with current employees, which can be a great resource for finding, for example, the HR hiring manager, or someone currently holding the position you are interested in. Start a conversation with him/her without initially asking for a job. Do your research and  talk about the company, then after a few back and forth messages you can ask if they know of any opportunities or contacts to direct you to. Company pages often have job postings and useful company news and background info. I also suggest joining groups that you’re interested in. I’m a part of the MSU Alumni Association Linkedln Group where I can partake in discussions between other Alum, reach out for job inquiries, talk about potential opportunities with Alumni in my field, etc. There’s also a box on your profile that says “Jobs you May Be Interested In.” Linkedln is constantly targeting you for jobs based on the info you’ve included in your profile and past searches. Don’t be afraid to reach out and connect with these people. It’s all about networking and putting yourself out there.

*Something Extra: When writing up your profile, make sure to optimize it with key words related to your job experience, for example “Media Buyer/Planner.” It might even be a good idea to add your location as well: “Detroit Area Media Buyer/Planner.”

Linkedln also has a service specifically for the hardcore job seekers. Now, of course you have to pay a price to utilize it, but you’ll benefit by being able to directly connect and interact with recruiters.

Tweet, Tweet, Tweet, TWITTER

Twitter, with its enormous, worldwide network of users is a very simple way to network and stumble across job postings and opportunities. Establishing a professional network and finding job leads is easy on Twitter, not only because of its keyword search tool (try typing in a job title and see what pops up!), but also because of your ability to make connections with professionals. First things first! Create a profile by including a picture, short bio and a link to your Linkedln, personal website or blog. Now it’s time to start connecting with all the other Tweeters out there! Follow companies you are interested in, Tweet about relevant topics pertaining to the industry you want to pursue. Run keyword searches that pertain to a job position you might be interested in…this is a great way to find job postings for a specific job title or company and connect with recruiters. Also, if you create #hashtags about your job hunt, you will begin to pop up in other people’s keyword searches and they may be able to offer a hand in your hunt. It’s all about making connections, starting a conversation, and building relationships. I’ve heard about people who had hundreds of connections, Tweeted “Laid off today” and within hours received direct messages from offering new opportunities, all because they took the time to utilize Twitter to it’s fullest potential and establish relationships. Taking the initiative can open doors for you!

* Something Extra: If you’re going to follow all of these companies and industry professionals then keep it clean. Using Twitter to aid in your job search doesn’t mean you can only tweet job-related content all day, but if you are going to occasionally Tweet something personal, keep it clean. Anyone can see your tweets at any time…even a recruiter, and trust me, a recruiter will take the time to read a day’s worth of tweets if he/she is really interested in you.

THE Social Network: Facebook

It shouldn’t come as a surprise that Facebook is the largest social networking site in the world, and with that user base comes many opportunities you can take advantage of.  Many major companies have a Facebook presence now and even small and local business’s are beginning to tap into this social networking giant. With that said, it’s easy to simply search for your dream company and “like” or “become a fan” of their company page. From there you can find company info, job postings, and even start a conversation by posting or commenting.

Another useful job search feature is the ability to search for keywords. For example, say you are a graphic designer, try typing “graphic design” into the search box. Groups you can join and network in will pop up. I suggest joining these groups or at least poking around their pages because there could be some good networking opportunities or additional job opportunities there you may not have come across otherwise.

*Something Extra: I wouldn’t suggest friend requesting current employees or hiring manager of a company you’ve “liked” or “become a fan of” directly because they receive enough emails and applications at work that they don’t want to be bothered by random job seekers on Facebook.

*Something Extra: If you are going to follow a company’s Facebook page make sure your Facebook is clean and professional. If you have pictures you don’t want a recruiter to stumble across take them down, or make them private. Also clean up your wall and info, free from anything inappropriate. Remember, anything and everything on the internet is accessible so be careful of what you post.

The Blog World

Whether you have a personal blog, or just enjoy reading other people’s blogs, they are a wonderful resource for company news and networking opportunities. If you have your own blog, I suggest following company blogs of the companies you’re interested in. Most company blogs have job banks built right in. Subscribe to their blog, then read it and comment. Comment on company blog posts with relevant, thought provoking content. This will show them you are interested in their company and that you are knowledgeable about the work they do and the industry. Make sure your username on your comments links back to your own blog. Someone at the company may just happen to link your comments together with the resume you sent the week before and there you go…a foot in the door!

*Something Extra: I suggest putting links on your personal blog back to your Twitter, Linkedln, personal website, and resume. That way if your blog sparks interest in a company blogger all your info is right there. Also, put the URL of your blog along the top or bottom of your resume.

Technorati has over 130 million blogs. Use that as a resource to search for blogs relevant to your personal and job-related interests and start following those as well…the blogger could be someone at one of the companies you are pursuing.

A blog is a great way to brand yourself and show recruiters what you are interested and knowledgeable in. If you want to use a blog as a job search tool then blog about what you know and what you love! Start your own today through WordPress!

 

Successful job searches come from people who are consistant with their social media use and those who take the time to build strong networks. Social media is a great way to make connections, start conversations, and show recruiters you are knowledgeable about the industry.

*1 More Thing: I highly suggest linking all of your social media profiles together. If a recruiter only happens to come across one of your profiles you won’t be selling yourself short because links to all the others will be there right in front of them.

 

 

 

 

The Future of Advertising: Online Video

The other day I was asked what I thought the most influential emerging technology was for advertisers and marketers.

That was a week ago…I think I finally have an answer

Even though online video isn’t a new technology I think it’s one that has advertisers have just recently begun to tap into more. Video advertising will be at the forefront of the online sector this year. This advertising opportunity will prove to be beneficial to media buyers because it contains less clutter, there’s better consumer targeting technology, and a lower cost of production when compared to television.  Online video advertising will also experience massive growth opportunities this year as the shift from offline to online activities continues as well as the explosive growth in mobile and social platforms and formats.

I can see more advertisers utilizing online video for the following reasons (in a nut shell)

  • mobile video will take off
  • branded entertainment and interactive advertising will continue to expand
  • online video can be shared across social media platforms creating even more buzz and video sharing, there’s the potential to target maximum reach on an enormous scale online
  • video search will improve, new online video destinations (other than YouTube) will become accessible to advertisers
  • media buyers may consider moving big budgets online if the consumer potential is greater (ex: to reach young consumers)
  • YouTube will continue to seek out premium brands and advertisers
  • the web will begin to challenge traditional TV and I can say that because I basically watch all my shows online now for lack of time to watch TV
  • real time biding

I’d like to elaborate a bit on what real time bidding is real quick, because I recently just found out myself…

With the recent advancements in broadband and Flash video capabilities, bringing real time video advertising to consumers is more important now then it’s ever been. It’s all about one simple concept…getting the right ad, in front of the right person, at the right time. This is no longer a game of luck: Will that shoe fanatic be on the web when my shoe store banner ad is running along top of yahoo shopper’s homepage. But rather, it’s a game of strategy and defining a target (regional or internet based), then finding that target (IP data parameters), and placing the ad in front of them.  The targeting parameters create impressions and each ad impression is sold to the highest bidder based on who the individual ad is being served to.  An ad buyer, creates a platform or an ad audience (travel, fashion etc), then they can value each opportunity in that audience to buy an impression, in real time. And there you go ladies and gentleman…Local Advertising.

By defining a targeted audience you get the results you want by bidding your ad in real time. Having that targeted audience allows online video advertisers to get better results by bidding their ad, a better ROI, and overall boots success of the ad.

And there we have it. Online Video Advertising…the online advertising of 2011